The Role of the Media Industry When Participation is a Product
Author/s
Noguera Vivo, José Manuel; Villi, Mikko; Nyiro, Nora; De Blasio, Emiliana; Bourdaa, MélanieDate
2013Discipline/s
Ciencias de la ComunicaciónSubject/s
ParticipationAudiences
Media
Abstract
Many media are changing their production and distribution routines— especially through social networks—because of the increasing opportunities for audience participation in more and better ways which still are not optimised by media.